About Care
Care Natural Beauty is a reference in natural beauty in Brazil, with products that combine nature-based ingredients, real efficacy and a modern, sensory experience. The brand is present in retail and in a strong e-commerce operation, and has built a loyal audience that values conscious choices. Care shows how much the Brazilian beauty market has matured, and is a key part of the portfolio of one of the most traditional groups in the country.
The challenge
Each launch comes with kits for influencers, partners and campaigns that have to ship on time and be tracked.
The solution
Care adopted Octapipe, integrated with Shopify, to organize product launches and the shipment of kits to influencers.
The results
The operation gained speed and control, keeping campaigns and partnerships on schedule, with influencer management in one place.
“Every launch means kits for influencers, partners and campaigns that have to arrive on time. With Octapipe connected to Shopify, we track every kit and shipment in one place, and our campaigns now run 22% faster. Nothing slips through, and partnerships stay on schedule.”
